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KAI CENAT 2025 GRAMMYS FRAGRANCE

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On February 2, 2025, the 67th Annual Grammy Awards took place at the Crypto.com Arena in Los Angeles, showcasing a mix of musical talent and digital culture. One of the standout attendees was Kai Cenat, a well-known figure in the streaming world, who made a striking appearance on the red carpet. Prior to the event, his streams, Kai shared insights into his preparation routine, highlighting his choice of fragrance: Paragon by Initio Parfums Privés. This selection not only complemented his ensemble but also offered a glimpse into his personal taste in luxury scents. Initio Paragon Top Notes: Bergamot, White Sage, Lavender Heart Notes: Plum, Palo Santo, Black Pepper Base Notes: Sandalwood, Agarwood (Oud) Launched in 2022, Paragon is a unisex fragrance that captures a perfect harmony of aromatic and woody elements. The fragrance opens with a lively mix of bergamot, white sage, and lavender, creating an invigorating first impression. As it unfolds, the heart presents a luxurious combinat...

MAISON CRIVELLI

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Maison Crivelli was founded in 2018 by Thibaud Crivelli, who previously worked as a product manager for a well-known fragrance company. Driven by his love for scents, Thibaud aimed to create a brand that offers unique and unconventional fragrances. Since its inception, Maison Crivelli has gained a reputation for its high-quality perfumes that convey stories and evoke emotions. The brand places a strong emphasis on sustainability, primarily using natural ingredients in its fragrance creations. Thibaud Crivelli He was born in Paris and spent his childhood in both central France and Provence.  His family has lived in Vietnam, Morocco, Lebanon, and Australia for three generations. Growing up, he was captivated by different cultures and the unique scents they offered. In 2006, he moved to Asia, where he spent nearly a decade working in marketing for famous perfume brands. With the knowledge and experience he gained, he eventually pursued his dream of starting his own perfume brand. Best...

TOP FRAGRANCES FOR SPRING/SUMMER 2025

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I want to share my personal recommendations for the best fragrances to wear during the spring and summer seasons. In this selection, I’ll highlight some exquisite niche perfumes that come with a higher price tag due to their unique compositions and craftsmanship. These fragrances offer something truly special for those looking to invest in a signature scent. However, my list won't solely focus on the luxury side. I will also include some fantastic quality fragrances that are more budget-friendly, proving that you don’t have to spend a fortune to find a delightful scent.  Tom Ford Mandarino di Amalfi 50ml - $300 Top Notes: Mint, tarragon, grapefruit, lemon. Heart Notes: Blackcurrant, coriander, orange blossom, clary sage, shiso. Base Notes: Musk, vetiver, civet, labdanum, amber. A refreshing and vibrant citrus fragrance inspired by the Amalfi Coast, combining zesty citrus with herbaceous and musky undertones. Parfums De Marly Sedley 75ml - $205 Top Notes: Mint, lemon, bergamot, gra...

ORTO PARISI

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Orto Parisi is an Italian perfume brand started by Alessandro Gualtieri in 2014. Gualtieri, who also owns the Nasomatto brand, is known for being a bold and unconventional figure in the perfume industry. He named the brand after his great-grandfather, Vincenzo Parisi, and his beloved garden, where he spent many years. Gualtieri cherished every plant in the garden, which he describes as having a timeless quality. He believes that the vegetables and fruits grown there with care and love are the best he has ever tasted. The brand's fragrances are not only scents but also reflect philosophical ideas about life and our connection to the world around us. Alessandro Gualtieri ( also known as "The Nose.") Alessandro Gualtieri is an Italian perfumer known for his unique way of creating fragrances. He learned about perfumery in Germany and from an Italian who he met at a bar. He gained experience by working with well-known fashion brands like Fendi, Versace, Helmut Lang, and Diesel...

CREED

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Creed is a well-known name in luxury fragrances, loved by both perfume fans and casual users. The brand is famous for its high-quality craftsmanship and timeless scents. With popular classics like Aventus and many unique options, Creed draws in people who appreciate elegance and individuality in their perfumes. They have a great way of mixing traditional styles with modern ideas in each bottle. History Creed Fragrances is an Anglo-French multi-national niche perfume house, based in Paris. It was originally established as a tailoring business in London in 1760 by James Henry Creed. Olivier Creed later created the first fragrance under the Creed name, which was a classic eau de cologne along with a matching aftershave. Creed became popular in the mid-1980s with their fragrance called Green Irish Tweed. During this time, they started using images of long-dead celebrities in their ads to enhance the brand's image. The first Creed perfume trademark was registered in France in 1979. The ...

XERJOFF

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Xerjoff is an Italian fragrance company founded in  2007; 18 years ago in Turin. Sergio Momo and Dominique Salvo started this amazing company.  The name comes from Momo's nickname by his grandmother. Momo, who was a former painter and designer, studied perfumery in Grasse in 2005. Their goal was to make a fragrance brand by blending the most luxurious raw materials and representing very high quality all the time. Casamorati The brand recreates the history of the illustrious perfume house founded by Claudio Casamorati in Italy in the 19th century: in 1888, Claudio Casamorati founded the C. Casamorati perfume factory in Bologna, which was a great success worldwide with its wonderful perfumes and bath soaps.  These perfumes disappeared from the market when Sergio Momo, founder of Xerjoff, decided to return Casamorati to its glory days at the beginning of the century. Casamorati's perfume collections combine the highest luxury and quality materials in a homage ...

ARABIC FRAGRANCES

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Why Arabic Fragrances are very popular nowadays? Arabic countries producing very high quality niche and dupe fragrances Iconic Ingredients in Arabic Niche Perfumes Oud (Agarwood): Known as "liquid gold," oud is one of the most prized ingredients in Arabic perfumery. It has a smoky, woody, and resinous scent that is both intoxicating and mysterious. Ambergris: A rare substance derived from the ocean, ambergris adds a sweet, musky warmth to fragrances, enhancing their depth and longevity. Damask Rose: This variety of rose, often called the "queen of flowers," lends a sweet, floral, and slightly spicy aroma, balancing the boldness of oud and amber. Saffron: Revered as the "red gold" of spices, saffron contributes a warm, earthy, and slightly metallic note, adding an exotic touch to compositions. Frankincense and Myrrh: These resins, with their balsamic and woody qualities, are deeply associated with Middle Eastern culture and perfumery. Arabic Brands: Am...